WordPress is a powerful content management system, and its popularity as a portfolio solution is enticing to many. There are a lot of themes out there that claim to do the job, but if you're as picky as me you'll find some pretty annoying flaws in many of them.

In my search for the best of the bunch, I installed about 30 offerings (out of the hundreds I looked at) and after trying them out and changing my mind a couple of times I finally settled down with a theme. This took me months, so I'm going to save you the bother and present the five free Wordpress portfolio themes that made my own particular shortlist.

SimpleFolio The Best All-Rounder

Despite being a tricky free WordPress theme to set-up, SimpleFolio by Omar Corrales is worth the hassle. For your troubles you'll get a clean and easy-to-navigate theme with a separate portfolio section (with the option to exclude portfolio posts from your blog) and a home screen to die for.

The home screen includes a JavaScript front-page slider to exhibit portfolio entries, which does a great job of making your work look awesome with its smooth transitions. There are a further three widgetized areas on the home page, so adding a contact form or Twitter plug-in is as easy as pie.

If you like the look of this theme and fancy giving it a go, then you're going to need a little help. There's a fantastic little guide over at WordPress Handyman which guides you through the ins and outs of setting up and maintaining your new portfolio. As always with WordPress, you can edit the style.css file to suit your personal tastes.

Vikiworks Infinity For Social Media Types

For an aesthetically pleasing, majorly customizable portfolio that's plugged in to Flickr, Twitter and Delicious, look no further than Infinity by Vikiworks. The free WordPress theme follows a three-fixed column style, and whilst not being widget ready could probably be modified with some serious Notepad'ing.

There are two PSD files to download as well as the theme, which makes customization in Photoshop that little bit easier. Blog posts themselves are presented in two thumbnail cover-style columns to the left of the page, so if you're not bothered about separating your work and your blog then this one's for you.

For the more courageous there's a sister theme called Mashup based on Infinity, only with widgets and a style switcher. The developer has appealed for help in completing it, and needs guinea pigs willing to give it a go. If you're not averse to beta testing, you can download Mashup here.

FolioGrid For Speed-Freaks, Designers, Photographers & Artists

This sharp looking offering from FrogsThemes has a little something for everyone. Utilising the tried-and-tested grid layout, the theme comes in a variety of colours and is easily altered with some handy CSS. All the styling is done through the theme's stylesheet, meaning you really can open up and customize this one.

The menu lives at the top of the page, and is always accessible from anywhere on the site, making it a cinch to navigate. There's some lovely use of jQuery for slick transitions, and the theme is widget-ready. For a fast and lightweight WordPress portfolio, FolioGrid does the job.

Fullscreen For Style-Conscious Photographers & Videographers

If photos are the order of the day then you may want to pay close attention. Fullscreen is a portfolio package developed by Graph Paper Press that delivers nothing but a menu and blog posts (represented by just images). It all makes for a very sexy looking clean interface, with some fancy JavaScript image rollover effects for added garnish.

One thing to look out for is some issues with the menu not displaying correctly in older versions of Internet Explorer, though some of you won't really care (and those that do can customize, of course).

Images can be implemented into posts using the WordPress media gallery, which makes for easy posting. If you want your photo or video work to be the main focus of your site, then this theme will honour your wishes.

Contrast The Black Sheep

SmashingMagazine once hosted a typographic layout competition for WordPress and Tumblr themes, and Paul Linder's Contrast didn't win. But that doesn't matter, because it's awesome all the same.

Using nothing but XHTML and CSS, it's lightning quick and beautiful to look at. Presenting you with a straight-up black and white home screen, Contrast is designed to be left as a portfolio rather than a blog as well.

As the focus is on text, many writers, copy-editors or web designers may find this appealing, though the minimalist design could suit anyone. It's bold, unique and quick.

Have you used any of these free WordPress themes? Got another favourite we've not featured here? Spread the word in the comments! Are you a photographer? Check out our very own photography PDF manual by Bakari The Essential Guide To Digital Photography.

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Shared by Jim
I agree with this, I loved my Kindle. I sold it when I got my iPad because it didn't make sense to have two devices, but it was great for reading. If you're a reader, at this price now it doesn't make sense for you not to own a Kindle. (if you don't have the need / want for an iPad)

Yesterday, Amazon announced a new Kindle, similar in design to the new DX and just $140/$190 for WiFi-only and 3G models, respectively.

Naturally, the tech press is already declaring it dead, because the tech press loves product killers and other perceptions to completely rule out entire classes of products because they lack the empathy or worldview to recognize these products' markets.

Dave Winer says:

When I read on tech blogs that Kindle is a goner, I think these people must not read very much.

I love the Kindle. The iPad didn't kill it. Amazon is going to sell a ton of these, especially at this new price point.

Reading on the iPad is a bit of a kludge. You can read on it, and it's a lot better than reading on a computer, but it's still too reflective, heavy, bright, and power-hungry compared to the Kindle.

People often assume that the iPad's backlit LCD screen is an advantage over the Kindle because it doesn't need a separate light to be read at night. But the Kindle's e-ink screen is actually more versatile for different lighting: not only does it work in bright sunlight just as well as paper, but I find it easier to read a Kindle at night with a small lamp on than with an iPad in the dark, even using dark mode and low brightness. And I often can't use those same nightstand or headboard-clip lamps with the iPad to light the area less harshly because the iPad's screen is too reflective. The iPad is also too heavy to comfortably hold in most ways for long periods, and its wide range of software capabilities can be distracting. When you're holding a Kindle, all you can do is read. When I read on an iPad, I always want to go check my email. And my feeds. And Tumblr. And Twitter. Just for a minute.

The iPad is a great casual computer, but the Kindle is the superior reading device.¹ And there doesn't need to be any killing. If you really like an iPad for its other uses, now that a Kindle's entry price is $140, it's perfectly reasonable to have both.

Tiff and I are taking our first backpacking trip in a few weeks. We'll presumably have no access to AC power for 6 days, and we'll likely regret carrying anything heavy or unnecessary. But we'll have times at camp in which it will be nice to be able to entertain ourselves.

I'm not bringing the iPad. I'm certainly not bringing a laptop. I'll have my iPhone for emergencies, but powered off to conserve its battery. I'm bringing the S90, not the 5D Mark II.

And I'm bringing a Kindle, loaded up with books and Instapaper compilations, in a Ziplock bag for waterproofing. No case, no charger, no extra batteries. Total weight: 10 ounces. (I'll be carrying more coffee than that.) If it breaks, it's a lot cheaper to replace than an iPad. Its battery will outlast the trip, even with heavy use. It holds so much text that I'll always have a great selection and more than enough supply. And I'm simply bringing a few extra sets of AAA batteries (2 oz.) for my headlamp to light it at night if needed.

Gizmodo and the like probably don't care that the Kindle is the perfect device for so many uses like this that people encounter on a regular basis in Real Life. But Kindle owners, and Amazon, don't need them to.

He was born in New Haven, Connecticut, on March 17, 1933. And inexplicably, he has a Tumblr. Which he clearly does not understand how to use. Here are just a few of his posts. (From johnwolcott.tumblr.com .)

View List

via http://21.media.tumblr.com/tumblr_kqim5zN8u31qz6f9yo1_500.jpg

via http://28.media.tumblr.com/tumblr_l3y0fmOJBm1qapyy7o1_400.gif

WordPress is a powerful content management system, and its popularity as a portfolio solution is enticing to many. There are a lot of themes out there that claim to do the job, but if you're as picky as me you'll find some pretty annoying flaws in many of them.

In my search for the best of the bunch, I installed about 30 offerings (out of the hundreds I looked at) and after trying them out and changing my mind a couple of times I finally settled down with a theme. This took me months, so I'm going to save you the bother and present the five free WordPress themes that made my own particular shortlist.

SimpleFolio The Best All-Rounder

Despite being a tricky free WordPress theme to set-up, SimpleFolio by Omar Corrales is worth the hassle. For your troubles you'll get a clean and easy-to-navigate theme with a separate portfolio section (with the option to exclude portfolio posts from your blog) and a home screen to die for.

The home screen includes a JavaScript front-page slider to exhibit portfolio entries, which does a great job of making your work look awesome with its smooth transitions. There are a further three widgetized areas on the home page, so adding a contact form or Twitter plug-in is as easy as pie.

If you like the look of this theme and fancy giving it a go, then you're going to need a little help. There's a fantastic little guide over at WordPress Handyman which guides you through the ins and outs of setting up and maintaining your new portfolio. As always with WordPress, you can edit the style.css file to suit your personal tastes.

Vikiworks Infinity For Social Media Types

For an aesthetically pleasing, majorly customizable portfolio that's plugged in to Flickr, Twitter and Delicious, look no further than Infinity by Vikiworks. The free WordPress theme follows a three-fixed column style, and whilst not being widget ready could probably be modified with some serious Notepad'ing.

There are two PSD files to download as well as the theme, which makes customization in Photoshop that little bit easier. Blog posts themselves are presented in two thumbnail cover-style columns to the left of the page, so if you're not bothered about separating your work and your blog then this one's for you.

For the more courageous there's a sister theme called Mashup based on Infinity, only with widgets and a style switcher. The developer has appealed for help in completing it, and needs guinea pigs willing to give it a go. If you're not averse to beta testing, you can download Mashup here.

FolioGrid For Speed-Freaks, Designers, Photographers & Artists

This sharp looking offering from FrogsThemes has a little something for everyone. Utilising the tried-and-tested grid layout, the theme comes in a variety of colours and is easily altered with some handy CSS. All the styling is done through the theme's stylesheet, meaning you really can open up and customize this one.

The menu lives at the top of the page, and is always accessible from anywhere on the site, making it a cinch to navigate. There's some lovely use of jQuery for slick transitions, and the theme is widget-ready. For a fast and lightweight WordPress portfolio, FolioGrid does the job.

Fullscreen For Style-Conscious Photographers & Videographers

If photos are the order of the day then you may want to pay close attention. Fullscreen is a portfolio package developed by Graph Paper Press that delivers nothing but a menu and blog posts (represented by just images). It all makes for a very sexy looking clean interface, with some fancy JavaScript image rollover effects for added garnish.

One thing to look out for is some issues with the menu not displaying correctly in older versions of Internet Explorer, though some of you won't really care (and those that do can customize, of course).

Images can be implemented into posts using the WordPress media gallery, which makes for easy posting. If you want your photo or video work to be the main focus of your site, then this theme will honour your wishes.

Contrast The Black Sheep

SmashingMagazine once hosted a typographic layout competition for WordPress and Tumblr themes, and Paul Linder's Contrast didn't win. But that doesn't matter, because it's awesome all the same.

Using nothing but XHTML and CSS, it's lightning quick and beautiful to look at. Presenting you with a straight-up black and white home screen, Contrast is designed to be left as a portfolio rather than a blog as well.

As the focus is on text, many writers, copy-editors or web designers may find this appealing, though the minimalist design could suit anyone. It's bold, unique and quick.

Have you used any of these free WordPress themes? Got another favourite we've not featured here? Spread the word in the comments! Are you a photographer? Check out our very own photography PDF manual by Bakari The Essential Guide To Digital Photography.

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So I've been thinking about Antennagate. First thought: stop fucking calling every scandal -gate, for Christ's sake.

Next thought: so what's the scoop here? Biggest problem in the history of all of mobile phones, or minor issue blown way out of proportion by the tech media? Neither, of course. It helps when you paint opposing positions in extreme terms, grantedbut the media really does have a bias toward sensationalist reporting. And by the media, I mean all the media, full stop: television, papers, magazines, bloggers, from tech to sports to politics. As we've heard ad nauseum, the way you hold any mobile phone that doesn't have an old-fashioned external antenna sticking out will affect the reception.

Yet claiming that the situation on the iPhone 4 is exactly the same as it is on other phones is at best disingenuous. On other phones, the problem is simply that your hand is interfering with reception; on the iPhone 4, the death grip bridges two antennas. It's fair for Apple to point out that every phone with an internal antenna experiences a drop in reception quality based on the user's grip, but the dB drop in reception sensitivity on the iPhone is measurably much greater than on the other phones.

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there, we just need to spend a moment searching for the insights necessary to galvanize meaningful social media content, branding, and engagement programs.

Instead of creating holistic programs that embrace social consumers through the distinct business channels that affect their decisions and experiences, we rush to networks to create a presence, one that may not fortify or represent the brand as well as we might think.

Hurry! Get a profile on Twitter, set up a brand page on Facebook. Let's go go go!

While it may seem commonsensical or more importantly logical to create a strategy for social networks based on research, data, and perception, a recent study shed light on some interesting facts.

A May 2010 study by Digital Brand Expressions found that 52% of social marketers are running social media programs without a defined game plan. This finding is in line with an April report by R2Integrated that documented one-half of marketers were reacting to social rather than leading it.

Visibility is not the same as presence. In social media, presence is felt.

The Ingredients of Social Media Communications Plans

The Digital Brand Expressions report that found that those who are approaching social media with a plan find that needs, concerns, and outcomes outweigh the current scope of activities. The study found that logistics contributed to visibility, but insight was absent from investing in presence. Most notably, resource allocation guidelines, registration of branded usernames in social networks and competitive research were among the top ingredients of a social marketing plan. Other tactical elements include:

71% establish metrics to measure ROI, which is in direct contrast with a previous study by Mzinga that found that over 80% of companies were not measuring ROI.

52% plan for ongoing monitoring

45% develop social media protocols and policies

39% create and distribute guidelines for professional and personal social media use

At the bottom of the list, we see that only 29% of businesses are introducing protocols and policies for the usage of social media by specific departments. As this is the socialization of business, multiple divisions will embrace social media at any one moment, from sales to service to HR to sales and marketing and everything in between. Social media indeed reveals the true 360-degree opportunity. The social consumer is many things to brand snow and over time. And, to expect one representative or facet of business to track and engage with influential individuals in active and expansive networks is narrowing.

The question as to who owns social media is universal. Ownership begins within the team where social media championship is concentrated. As experience matures, social media extends and in many cases, socializes each sector. At the moment however, a land grab is in full effect with marketing taking the lead as the area responsible for the creation and management of social media plans. In fact 71% of respondents stated such with communications representing 29% , the executive team accounting for 16% and sales and IT tied with 10%.

The Last Mile Begins with the First Mile

In a recent post, I discussed the concept of The Last Mile and how social media would force businesses to adapt current practices to open-up traditional top-down methodologies by expanding engagement and interactive communications and feedback loops.

As previously stated, Everything begins with a shift in perspective from viewing stakeholders as a separate entity, us vs. them,' to a singular view of us as this enlivens a new era of community-focused marketing and engagement.

The need for a new approach is inspired by the disconnect that exists not only between brands and social consumers, but also between the brand, management, and brand representatives in these emerging channels.

The socialization of business is forged in the last mile, but it is the first mile where strategy, planning, and the internal evolution of management and processes that inspires relevance and ultimately resonance.

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Google Buzz, Facebook

Engage! was written to help you find answers to your questions and the questions you didn't yet know to ask

Get Putting the Public Back in Public Relations and The Conversation Prism:

Lead Image Source: ShutterStock

Created by Jason Baptiste, PadPressed is a WordPress plugin that makes any WordPress blog look like a native iPad app when accessed from iPad. PadPressed bestows upon your humble blog the iPad features we've come to know and love such as swipe to advance articles, touch navigation, accelerometer positioning and home screen icon support when you're really jonseing for that authentic app feeling.

Baptiste started with WordPress because 8.5% of all websites (including our own) are WordPress, but has grander aspirations, We did WordPress first because it's the largest thing there is next we're doing Tumblr, Posterous, Moveable Type, and then custom CMSs. Exciting!

We demoed the app and while the sparse interface harkens to the web browser/news aggregator hybrid we're starting to see more of on the iPad (ala Pulse, and Flipboard) we've noticed some issues with its touch functionality.

We had difficulty swiping article pages (you have to press down really hard and the pages tend to flicker) and accessing articles from images. Baptiste says he will address the flickering issue and the touch sensitivity in a minor update, We don't want it to be too easy to change, but we will do controls in the future to show how sensitive the touch will be. Right now you have to click on the title in order to access, but these simple things we can change.

While not yet nearly as fluid and visually breathtaking a way to view content as native apps Flipboard and Pulse, the advantage to PadPressed is that you don't have to direct readers to download anything. If you aren't looking to use a prebaked solution Sencha, an HTML-5 based mobile framework is another way to circumvent the app store.

So If you're a web publisher that wants to optimize your content specifically for the iPad as inexpensively and quickly as possible PadPressed is available now for a $49.95 one time fee which includes any updates to the theme. To try out on an iPad before you buy, you can check out Baptiste's PadPressed personal blog here.

Free tips from an SEO expert. Tech entrepreneur Neil Patel has spent a large portion of his career helping big corporations like Viacom and HP make more money off the web through SEO techniques. Now you can gain the value of his expertise without having to pay the big-corporation price-tag. On his blog Quick Sprout, Patel has some tips to help your business rank on Page 1 of Google without buying a single paid link. As Patel explains, Google frowns on paid links and is constantly on the lookout for link spam. "The problem with buying paid links is, you'll rank really well in the short run, but sooner or later you will get caught," he says. The trick to great results is to build legitimate links. To that end, Patel has a handful of relatively simple techniques to help you boost your business's Google search results. According to Patel, his tips "aren't fun and sexy, but they work."

The right way to deal with employee ideas. Our Leigh Buchanan spoke with the nation's most employee-centric companies and this is what she found.

The "Hello, Ladies" effect. It might not exist. Despite 94 million views on YouTube of Old Spice spokesman Isaiah Mustafa's ads, sales of Red Zone body wash have declined 7 percent, according to a study by SymphonyIRI. Fast Company ponders why the immense online popularity seems to have failed to translate into influence, citing another - successful - spokesman. Remember Dos Equis The Most Interesting Man in the World? Since he signed on in 2007, sales have jumped every year. Why? According to Jonathan Goldsmith, the man who plays the Most Interesting Man, it's all about "life experience" that gives his character intrigue. He tells Fast Company: "If you don't experience life, you won't be a participant - you'll just be a voyeur. You'll watch it go by like a parade you're not involved in." We'll buy that.

Forgetting sunk costs is harder than it sounds. When you've invested valuable time and money into a new project at your company, say a product line or a marketing campaign, it's natural to want to keep wrestling with the endeavor until it at least breaks even (if not turns a profit). But Fred Wilson says that even if you've dug hundreds of thousands of dollars into a project, you shouldn't let that impact future investments. "Even though I was taught about sunk costs in business school twenty-five years ago, I had to learn this lesson the hard way. Most of the time that we make a follow-on investment defensively, to protect the capital we have already invested, that follow-on investment is marginal or outright bad," he writes.

Go ahead, take that vacation. Any entrepreneur can tell you how difficult it is to set their business aside to take a vacation, and Paul Downs is no exception. In a blog post for The New York Times, the founder of Paul Downs Cabinetmakers explains that he hasn't been away from an entire workweek since 2003. Downs just returned from a vacation, however, and it turned out that "the sky did not fall," he writes. "The bookkeeper paid the bills, and we didn't run out of money." While that's not altogether unexpected, he leaves us with a few insights on the underlying conflict many business owners feel when considering vacation time: "There are many times I fantasize about a life without daily obligations. That's supposed to be one of the prime motivators for entrepreneurs--the day you cash out and retire to a life of complete freedom. On the other hand, it's nice to be needed...I think it would be hard for me to start an existence separate from the shop." Perhaps the record-setting heat on the East Coast this summer convinced him a few days away wouldn't hurt.

The Facebook prejudice? First Facebook prohibited a rep from the Palestinian Refugee ResearchNet from creating a fan page with the word "Palestinian" in it. Now that the "error" is fixed, Valleywag reports that the last name Arab also gets automatically rejected during sign-up. The tipster who discovered the problem says Facebook allowed her husband to sign up using his last name, Arab, back in 2007, but now, neither she nor other members of her family are able to do so. Facebook responded to the initial glitch with page registration saying, "We have an automated system that checks for obviously inaccurate profile registration names. For a short time, this was inadvertently applied to Page creation names." According to Valleywag, this is likely the result of the same issue, but they write, "this shouldn't have been a problem in the first placeespecially if CEO Mark Zuckerberg really believes that his site can be a tool for building bridges across cultural divides."

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I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public. My response was that it is already in full effect. To go one step further, much of the work I've studied and also the focus of much of my own work fuses aspects of sensory branding and marketing with elements of experiential and emotional marketing to appeal to the senses as well as to the emotions that inspire action.

In marketing today, it's less about what we say about us and more about what people hear, feel, and in turn, say about us.

The Me in Social Media

While the culture and corresponding dynamics and mechanics of social media remain elusive to many executives and marketers, its purpose and promise are far more profound than we may realize. To that end, I believe that in order to unlock the methodologies and philosophies tied to effective and long-lasting social media strategies, we must remove our marketing capes and instead remember who we are as individuals. There's a me in social media for a reason and that is because everything in social networks and online for that matter, begins with us. We define our own experiences. We decide who we follow and who follows us. We choose which stories we read and those we share. And it is only those experiences that we connect with emotionally that compel us to push across our social graphs.

Before we are marketers, sales or service professionals, executives, employees, or leaders, we are human beings. And social media equalizes the playing field for media consumption, production and distribution. We are the champions who introduced businesses to Facebook, Twitter, YouTube, et al. We disrupted marketing. We disrupted communications. We disrupted media. More notably, we are affecting the very foundation of business itself by influencing the evolution of its culture, mission, purpose and how it communicates with its markets. You, me, and everyone with whom we connect online are no longer an audience for messages and gimmicks. We are no longer voiceless and faceless consumers who react quietly to public information. We are now part of the media ecosystem. And, we are stakeholders in the online communities where we define experiences and outcomes.

To connect with the social consumer here and now, we must be part of the community. We must approach business and the business of marketing and engagement with the same resolve we approach our own social networking. We must become the very people we're trying to reach, because ultimately, we are consumers and we are stakeholders in the evolution of our social relationships and experiences.

Social Media is Rich with Emotion

As we are at the center of our individual experiences, social media then naturally becomes powered by emotion and all that moves us. If you love something, share it on Twitter. If something inspired you, blog about it. If an incredible event is unfolding before you, capture it on video or still and upload it to YouTube or Flickr. If someone captured your attention, connect with them or link back to their post or profile. What's shared across each of these scenarios is the feeling that motivates us to publicly react. When I refer to sensory and experiential marketing, it is for this very reason. People are emotional creatures and their actions and decisions are driven by a combination of experience, education, instinct, and emotional intelligence.

For those who venture boldly into the very public universe that is social media, we slowly trade privacy for recognition, gaining confidence with every response, new connection, comment, retweet, and like we earn. We transform into digital extroverts intentionally or subconsciously seeking affirmation in all that we do, and it's seductive, educational, and fulfilling when we learn how to manage and invest in our role in these new online societies.

Indeed there is an addictive quality to online interaction. While science is long tied to more personal forms of commercial engagement, we now have a new study that shows that emotion is indeed tied to social networking.

Rude Lovers

Adam Penenberg a contributing writer to Fast Company volunteered as a test subject in Dr. Paul J. Zak's neuroeconomics research, an emerging field that combines economics with biology, neuroscience, and psychology. The studies seek to gauge the relationship between empathy and generosity.

In a series of studies spanning nine years, Zak found that Oxytocin (aka the cuddle drug, not the pain killer Oxycontin) is not only the hormone that forms the bond between mothers and their babies, it is as Zak says, the social glue that adheres families, communities, and societies, and therefore acts as an economic lubricant to engage day-to-day transactions. Zak's work has essentially recognized oxytocin as the human stimulant of empathy, generosity, trust, among other important social attributes.

Penenberg connected with Zak to learn if Zak's research on oxytocin is applicable to social media research. In fact Penenberg's experience is fascinating to me in more ways than I could possibly share. I too have long theorized that social media IS driven by emotion and as such, the interaction and relationships in which we place great value is indeed rooted in biology. And as such, we can learn from the behavior that ensues through not only biology, but other social sciences such as anthropology, sociology, ethnography, and psychology.

Penenberg's telling post in Fast Company is worth the read, but in his own words, he summarizes the findings that should have massive implications for the future of socialized media, all of this research reinforces the idea that we are biologically driven to commingle, and suggests that online relationships can be just as real as those conducted offline. He continues, social networking may increase a person's oxytocin levels, thereby heightening feelings of trust, empathy, and generosity.

In fact, in a series of three experiments in social networking, specifically with Twitter, Penenberg's oxytocin levels jumped 13.2% while hormones related to stress waned. Zak concluded that Penenberg's brain, interpreted tweeting as if you were directly interacting with people you cared about or had empathy for.

Will Work for Empathy

In my experience, empathy is a powerful ally and catalyst for sparking meaningful interactions and relationships in social media. Individuals online are empowered and as such, their attention focuses on those who can demonstrate an awareness and understanding of their interests, challenges and options. Empathy is detectable and contagious.

To garner empathy, we must feel that moves our communities and markets. To do so, we must transcend listening and monitoring into a form of kinesthetic analysis to truly become the people we're trying to reach.

I'm not just listening to you, I hear you. I see and feel what you're saying.

If we look to forms of interpersonal, sensory, and experiential marketing, the cornerstone of connectivity is built upon meaning, relevance, and purpose. As such trust becomes a measure of metric to weigh our participation efforts and emotional marketing value (EMV) ranks our ability to demonstrate empathy and earn attention, support, and affinity. This insight should absolutely change how you approach social media, from design and imagery to intent and communication.

Source: Advanced Marketing Institute

As businesses seek to establish presence and prominence within these social networks, a sense of persona, character and purpose proves paramount. Those in charge of outbound strategies will have to expand their communications prowess with an understanding of digital sociology and psychology.

The Social Marketing Compass

As we plan for meaningful social media engagement, our strategy should be woven by a fabric of ethics, purpose and principles and bound by salient business goals and objectives. Inspired by a moral compass, I created The Social Marketing Compass, again with the artistic talents of JESS3, to serve as our value system when defining our program activities. The Social Compass made its debut in Chapter 21 of Engage!.

A compass is a device for discovering orientation and serves as a true indicator of physical direction. The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

The socialization of the Web is powered by people and as such, it's held to the same natural laws and rules that govern human behavior. The outer ring of the social compass guides brands from targets to technology to connection with emotions and empathy serving as the final step to engagement. Successful branding is magnified when individuals can establish a human and emotional connection. In social networks, the brand is represented by you and for that reason, we must factor in compassion, care, and feeling into our planning. Connect from the heart.

Behaviorgraphics: Visualize the Me in Social Media

Behaviorgraphics examines the me in Social Media. While it's avatars that capture our attention, it's personality that captures our heart and mind.

Social media tests the filter that divides inner monologue from disclosure. As our thoughts become words online, they color our avatars and profiles with a glimpse of our personality who we are online and in the real world. Over time, it is how we put our words into action that establishes our character. And, it is our character, through the marriage of our words and actions that paves the way for relationships and opportunities. At the center of behaviorgraphics is benevolence. The unselfish and kindhearted behavior that engenders and promotes recognition and reciprocity, and in doing so, earns the goodwill of those around them. This is the hub of social networking with a purpose, mission, and a genuine intent to grow communities based on trust, vision, and collaboration.

Visualized once again, with the help of JESS3

Influence is distributed across segmented personality traits and categorized by the prominence within specific nicheworks linked by interests. Activating social networks and the people within them is an act of communication to form an association. Therefore, we must understand much more than how content attracts varying levels of behavior, but also surface the personality characteristics of the people we're hoping to establish connections and relationships.

In many ways, we become social psychologists and linguists who can speak to individuals in manners that appeal to their demeanor. And, since each of us are also consumers, we find ourselves not in any one group, but at any point in time, we can identify with several traits based on our engagement in varying circumstances.

May I Have Your Intention Please

As actions speak louder than words, intention also speaks volumes. While my work has not involved a lab such as Zak's, it has experimented with the idea of connecting with individuals based on empathy and recognition in order to earn awareness, consideration and ultimately trust. It is the basis for my focus on R.R.S. (relevance, resonance, significance), social media's new critical path. Without relevance, we cannot trigger resonance, and without resonance, we cannot establish significance. As such, in social media, we earn the relationships, responses, and trust we deserve as measured through the emotional vibrations that reverberate across social graphs.

Now, once more with feeling

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Extreme science nerds NurdRage produced a video that shows you how to make your own glow sticks, including the specific chemicals required to create various colors.

via Hack A Day

This is a blog post from Laughing Squid, subscribe via RSS, Email, Twitter, Facebook & Google Buzz.

Here are a few other possibly related posts you might enjoy:

- Tokyo/Glow

- Ask Me About My Conspiracy Theories Glow-In-The-Dark T-Shirt

- Google Launches Social Media Feature Google Buzz

- Laughing Squid Link Blog on Tumblr

- Laughing Squid Blog Posts Via Email

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Fun list ;)

Here are the Top 10 Signs you're an early adopter:

10. You know the exact difference in features between Tumblr and Posterous and why you prefer one over the other.

9. You stalk the social web looking for alpha and beta invites.

8. You've lost track of how many accounts you have on hundreds of different websites.

7. You loved FriendFeed and still think that if it had held out, it would've become popular.

6. You accept Android fragmentation as a fact of life and don't see what the issue is all about.

5. You have a Google Profile tailored to your needs and preferences.

4. You use your account on GetSatisfaction to report bugs and provide feedback.

3. You love Gmail and can't figure out why anyone would want to use anything else.

2. You have RSS for breakfast.

And the #1 sign you're an early adopter is:

1. You are still searching for the perfect Twitter client!

via http://mikediamond.tumblr.com/page/8

Do you ever embed YouTube videos in your web pages? If the answer is yes, you should create an XML Video Sitemap as it will help improve your site's performance in Google and other search engines.

Why Create XML Sitemaps for Video?

Video Sitemaps (see sample) are plain text files containing a list of videos that are either embedded or hosted on your website. During regular crawling, Google mostly ignores video content that's embedded in web pages but with the help of a video sitemap, you can easily inform Google about all the videos that are on your site.

Video Sitemaps will help your site pages rank in both video search results as well as Google's universal search. If you would like know more about XML Sitemaps for Video, watch this video or visit google.com/videositemaps for more technical details.

How to Create XML Video Sitemaps?

If you run a WordPress blog, you can use my Video Sitemap plug-in to generate an XML Sitemap for your site with a click. Install the plugin, click the generate button and it will instantly create an XML Sitemap file in your site's root directory using all YouTube clips that are on your site.

Once you have created your Video Sitemap, you can either ping Google directly or use the webmaster tools of Google and Bing to permanently associate your video sitemap with your website or web. Here's a video demo:

The Limitations with XML Sitemap

The XML Sitemap plug-in currently works with YouTube videos only though future versions may support Vimeo, Facebook, Flickr, Daily Motion and other online video hosting websites.

This will generate video sitemaps for self-hosted WordPress blogs only. If you are on Blogger, WordPress.com or Tumblr, I may have something for you at a later date.

Create a Video Sitemap for your WordPress Site

Originally published at Digital Inspiration by Amit Agarwal.

One of the things that I've been meaning to do ever since I started my blog is to offer readers a monthly or biweekly newsletter. Newsletters are great for a lot of reasons. They give you a one-on-one connection with your readers and a useful list of their email addresses that they've entrusted you with. Newsletters also give you an opportunity to dazzle readers that may have subscribed to your newsletter and then promptly forgot all about your website.

Attracting first time visitors to your site is certainly a major concern of many bloggers, but once you get them there, you really need a way to keep them coming back. If you can get your visitors to subscribe to your newsletter, you've got a hook that you can use to hopefully keep tempting them back to your site every time you issue one of your useful website newsletter managers filled with valuable and interesting content.

SendBlaster Simplifies The Newsletter Process

If you've ever gone out in search of a good website newsletter manager system, then you will know that there are several important elements to the newsletter process that not all applications cover. A good newsletter management system accepts and stores new visitor subscriptions. It also provides an easy GUI interface for creating, storing and sending your newsletter out to all of your subscribers. And finally, a good system should provide you with feedback and statistics about the success or failure of your newsletter campaign.

MakeUseOf has previously covered a number of different approaches that you could use, such as Dean's article about creating a PDF newsletter, or Tim's review of the Mad Mimi email marketing tool. There is also Aweber (not free) that MakeUseOf uses for its own newsletter.

However, in this review I'm going to cover one of the most useful website newsletter managers for smaller sites I could find SendBlaster.

I should point out right up front that while SendBlaster is free, there are some limitations that may eventually make it difficult to use once you grow beyond a certain size. With the free version, you're limited to two mailing lists with up to 100 subscribers each. Once you grow beyond that, you may want to consider buying the software or searching for some other paid system that suits your needs.

On the Manage Lists screen is where you can give your list a name.

SendBlaster is a desktop application, not an online service, so all email addresses in your subscriber lists are safely stored offline on your computer. You can manually add email addresses on this screen if you like. Fields are your typical contact information, but the only required field is just the email address. As your list gets populated with more email addresses, the subscriber details fill the table at the bottom of the screen.

Of course, the whole point of having an automated newsletter management system is so that you don't have to do very much of anything manually. The goal here is to set up a link on your website that visitors can click on, and it will automatically send an email to an email address you define in SendBlaster. SendBlaster checks your email inbox regularly, and when it sees a subscribe email, it automatically adds the contact to your locally stored mailing list.

The first step is to set up that email address on the Manage Subscriptions page.

Fill in your POP email server details for the email account you want to use to receive your subscription requests. When you're done, scroll down to the bottom of the page and you'll find the HTML code that you can copy and paste into your website. This code is the Subscribe or Unsubscribe link.

Copy this code, add an image or so to make it look acceptable, and paste it into your website. In the case of a Wordpress blog, you can add it as an HTML text widget. Or you can try out the Wordpress widget that SendBlaster offers which includes a cool auto-responder email for new subscribers.

Every time a visitor clicks on the subscribe button and sends you an email with the word Subscribe in the subject line, the SendBlaster application, upon checking your email, recognizes that you have a new subscription request and automatically adds it to your mailing list.

That's really all there is to setting up your automated subscription system to update and manage your mailing list without any effort on your part.

Creating & Sending A Newsletter

The next important feature of such a newsletter system is obviously creating and delivering quality newsletters that will keep your readers coming back to your site for more. In the SendBlaster software, to create a new newsletter, all you have to do is click on Compose Message.

The setup is very much WYSIWYG, with some very cool features like the ability to add and correctly place and align images, insert hyperlinks and there's even a very cool list of premade templates to choose from if you want to save some time.

When you click on Send in the left menu, you'll see the page where you need to set up your SMTP email server settings for the email account you plan to use to send out your emails. If you scroll down to the bottom of the screen you'll see where you can configure the software so that your account isn't flagged for spamming. It does this by letting you set a delay between individual emails, or blocks of emails. While this may slow down the distribution process, the software allows you to send out massive volumes of emails without flagging yourself as a spammer.

If you want to create an assortment of newsletters ahead of time and schedule them out into the future, maybe every month or so, you can do this in the Schedule section of the software.

Overall, SendBlaster is easily one of the most versatile and feature-rich free newsletter management systems. With a current environment where most newsletter systems are asking for ridiculous fees, having the ability to create a couple of mailing lists with up to 100 subscribers each is a real life saver for small blog or website operators.

Do you run a newsletter from your website, and if you do, what solution do you use? Is SendBlaster potentially a solution for you? Share your insights in the comments section below.

Hey Facebookers, make sure to check out MakeUseOf page on Facebook. Over 24,000 fans already!

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Earlier this week we told you about Amplify.

Today, in addition to using Amplify to clip, share and spark conversation around news, thoughts and ideas people find on the web, Amplify announces the immediate availability of its new post-by-email feature.

It complements Amplify's solution for clipping specific parts of web pages by making it easier for people to share and spark conversation around a wider range of content from anywhere on any device.

If this rings a bell, it should. Posterous has been doing it for some time.

Here's how it works:

Every user will be given a unique email address they can use to share things on Amplify. Like all content shared on Amplify, anything posted by email can simultaneously be auto-posted to Twitter, Facebook, Google Buzz, FriendFeed, Tumblr, Blogger, Posterous, WordPress or any other of their many supported services.

Whatever you provide as the email's subject will become the post's title. Wana microblog? Simply leave the subject line blank.

The body of your email will become the post's content. Included photos (either inline or as attachments) are recognized and added to your Amp. Support for video is already on Amplify's roadmap.

Part of Amplify's strength is it's great integration into almost all social media and network service out there, thus vastly supporting viral distribution.

However, the folks at Amplify recognized, that you don't always want to auto-post a particular post, to all of your connected places. You can simply add autopost off in the first line of your email to turn the feature off on a per-post basis.

Going even further, if you want to exclude just specific services, adding autopost followed by the specific services you wish to post to does the trick.

So, for example, if you wanted to auto-post a particular post to Twitter, Facebook and WordPress, but not any other services you've set up, add

autopost twitter, facebook, wordpress

as the first line of your email and Amplify will take care for the rest.

It doesn't stop here.

Amplify even handles multiple Facebook and Twitter accounts and adds unique keys should you have set up more than one. You can then auto-post to Facebook2 if you want to just share something on your Facebook page as opposed to your Facebook profile.

Once your email has been published, you get an immediate confirmation via email, making sure everything worked fine.

As Amplify becomes a primary way that people spark conversation on the web, it is imperative that users are able to easily post their thoughts, ideas, photos or anything else that's on their mind from anywhere on any device. The ability to post-by-email helps make this possible.

The feature, which will be available within the next ten minutes or so, will be available via Settings > Post by Email.

We think post-by-email is a breakthrough addition to an already great service. If you're not yet an Amplify user, wait no more, go check it out.

Original title and link for this post: Amplify introduces post-by-email, letting you spark conversations across all your social networks!

Think of Tumblr as micro-blogging on steroids (technically, it's called tumblelogging). Whereas Twitter and similar services limit posts to 140 characters or less, Tumblr lets you post updates of any length, although it's best suited to short-format posts. Tumblr bridges the gap between full-blown blog and micro-blog.

Tumblr is also an option for designers and creative people, because it gives you complete control over the look of your tumblelog. It also offers great opportunities for theme designers, especially with the recent launch of premium themes (which range in price from $9 to $49). Read on for your complete guide to using and designing for Tumblr.

[Offtopic: by the way, did you know that there is a Smashing eBook Series? Book #1 is Professional Web Design, 242 pages for just $9,90.]

Why Use Tumblr?

Quite simply because Tumblr makes setting up a blog very easy. It also makes it very simple for you to follow other tumbleloggers on the website and to share their content. Tumblr tries to combine the best parts of blogging and micro-blogging in one. It handles longer-form and multimedia posts, like regular blogs, while encouraging more interaction between tumbleloggers, like micro-blogs.

Post Formats

The fact that Tumblr has built-in formats for a variety of content types makes it stand out from other blogging and micro-blogging platforms. There are templates for text, photos, videos, audio, quotes, links and chat transcripts. Most themes take advantage of the differences between these post types and implement special formatting for each one. You can also add plain text to most of these post types, and you can add images to your text posts. It's a quite flexible system.

Because of the unique post formats, Tumblr makes a perfect platform for vlogging and podcasting, as well as for photo blogging. For audio posts, you can even call in a post, requiring nothing more than a phone. You can also email in posts of all types (each type of post has a specific email format).

Tumblr API

The Tumblr API has spawned plenty of third-party apps that let you do all sorts of things with Tumblr. More than a dozen iPhone apps can be used with Tumblr, and at least as many Web services. Desktop and mobile apps are available, as well as widgets and plug-ins that you can use on other websites. You can set up Tumblr to automatically post to your Twitter or Facebook account, too.

For developers, the API opens a world of options for creating apps. The API itself is relatively straightforward and anyone with basic PHP and XML skills will have a short learning curve. While dozens of Tumblr apps are already out there, there's still plenty of room for further expansion.

Other Unique Features

Like Twitter, Tumblr lets you follow other users and view their posts in your dashboard. Tumblr also gives you the option to reblog or heart (the equivalent to a Like on Facebook) posts from anyone, whether you follow them or not.

Following other users is simple: just click the Follow link in the upper-right corner of their tumblelog. That's also where you'll find the links to heart or reblog content.

Blog Options

Tumblr gives you fairly complete control over how you blog. You can set up group blogs with multiple authors. You can also set up numerous blogs under a single account (each with its own custom options), though only one username is able to follow other tumblelogs. Tumblr also lets you keep private Tumblelogs that are password-protected, so you can share them with those you know or keep them completely personal. Just make sure not to post to your public tumblelog by accident!

Getting Started

Starting out with Tumblr is easy. Just sign up on the site, enter your email address and a password and the URL you want to use (something.tumblr.com). You'll have the option to set up a custom domain name after you've signed up. Once your account is set up, you can start posting right away.

Themes and Customization

Hundreds of themes are available for Tumblr, most of them for free. Take some time to go through the theme options when you sign up, either to find one for your tumblelog or to get ideas to create your own theme.

One thing you may notice with Tumblr themes is that a lot of them have very narrow content areas. While wider themes are available, the vast majority are narrower than 800 pixels (and some even narrower than that).

Most Tumblr themes come with some customization options that don't require any HTML and CSS knowledge (if you plan to create some public themes, you'll probably want to include some customization options). There's also an area to enter custom CSS that will override existing styles.

You can customize the HTML in any theme, too. Click on the Customize link from your dashboard, and then click on Theme and Custom HTML. This is also how you would create a theme from scratch. You can link to an external style sheet, too (Tumblr has a static file uploader for uploading theme assets).

Editing an existing theme is a great way to start designing for Tumblr. It also gives you complete control over how your theme looks and works without having to start from scratch.

The Bookmarklet

The Tumblr bookmarklet makes it easy to post content from anywhere on the Web. Just drag it to your bookmarks toolbar and use it when you find something to blog about. Depending on the page's content, a window will pop up suggesting a particular content format for your post. You can change the post type right there or accept its suggestion.

Most pages will default to the Link post format, but if you're on Flickr, for example, it will default to the Photo format. Likewise, if you're watching a YouTube video, it will default to the Video format.

Creating Custom Tumblr Themes

While Tumblr makes it easy to customize the HTML and CSS of almost any theme, you may want to start from scratch. If you've ever created a theme for another blogging platform or CMS, creating a Tumblr theme won't be any more difficult. Even if you haven't created a theme for another CMS, creating a Tumblr theme isn't much more difficult than creating a standard HTML template.

Basic Structure

Tumblr themes include the same basic parts as any website. There's usually a header and main content area, as well as an optional sidebar and footer. Beyond that, Tumblr themes are broken down into blocks. Each block on your tumblelog contains some piece of data. For example, there are blocks for each of the post types (text, photo, audio, video, etc.), as well as blocks for things like your tumblelog's description and Previous and Next page links.

The Tumblr loop has a huge number of variables to take advantage of. You'll need to define blocks for each post type in order to display them properly in your theme. Beyond that, you choose what to include in your theme.

A complete list of Tumblr variables can be found on the Creating a Custom HTML Theme page on Tumblr's website. The page also includes more information on creating Tumblr themes in general.

More on Tumblr Theme Variables

Variables allow you to do various custom things with your Tumblr themes. There are basic variables for things like the theme title, portrait URLs and favicons. There are unique variables for each of the post formats, too. Some formats (like text posts) have only a handful of variables, while others have over a dozen.

Creating Public Themes

With the addition of premium themes, many designers are becoming more interested in creating their own Tumblr themes. You might want to do a few things to a public theme that you might not bother with for a personal theme, though. One of these is creating some customization options that allow users to change things like font colors and which parts of a page to show and hide. Look around at what other themes allow to be customized, and look at the variables that Tumblr uses.

Public themes do have a few requirements that may not apply to personal themes. These are:

• All the theme's assets have to be hosted on Tumblr.
• Third-party widgets have to be commented out. This means that you can include the code and instructions on how to enable it, but it must be disabled by default.
• Your theme must support all of the different post types: text, photo, quote, link, chat, audio and video.
• It must support the standard tags (check the variables list to see what they are).
• It must be good-looking and fully functional. Tumblr themes are vetted for quality; unattractive ones won't make the cut.

At the moment, when you submit a theme to Tumblr, it's free by default. To be able to sell premium themes through the Tumblr directory, you'll either need to ask or be invited. Overall, the premium themes program is pretty secretive.

This doesn't mean that you can't sell premium Tumblr themes elsewhere. Theme Forest has a number of Tumblr themes for sale. Other theme developers sell them directly through their own websites. Both are options if you want to get into the premium theme market.

Remember to include credit and a link in the footer of your theme, so that visitors can find your other themes and download them. Many users will leave this credit and link as is, giving you potential traffic for your blog.

Tumblr-Specific Memes

You may want to consider joining in on some Tumblr-specific trends, events and memes out there.

Tumblr Tuesdays and Recommended Blogs

Think of Tumblr Tuesdays as sort of like Twitter's #FollowFriday hash tag. Tumblr has a built-in recommendation engine that feeds the directory listings of blogs that are recommended enough as well as the recommended tumblelogs that show up in your dashboard's sidebar.

Bacon

I suspect that Tumblr has a higher proportion of bacon-related blogs than on any other blogging or micro-blogging service out there. Just a quick search turns up at least half a dozen tumblelogs focused exclusively on bacon.

Unfollow Friday

Playing on Twitter's #FollowFriday hash tag, Unfollow Friday encourages you to post annoying or disgusting things to your tumblelog in an effort to get people to unfollow you. The goal is to see how many people you can get to stop following you.

Conclusion

Whether you're looking for a quick and easy platform to post short-format or multimedia posts or you're interested in developing custom Tumblr themes to give away or sell, this guide should get you on your way. If you have additional resources or tips to share, please do so in the comments below!

Further Resources

• 34 Amazing Tumblr ThemesTwitter Could Never Look This Good!
• Things to Know About Custom Tumblr Theme Design
• Getting Started With Tumblr and Custom Theme Design
• Theming Tumblr

(al)

Cameron Chapman for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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